NATURE IS AWESOME was born in 2025 as a response to the biodiversity crisis. We are living through a human-driven mass extinction and the clock is ticking. Conservationists are working tirelessly to save the planet’s most extraordinary creatures, but they can’t do it alone.

Every product we make celebrates an endangered or threatened species, with 20% of every sale supporting real conservation efforts that protect them.
These are not just designs. They are statements of hope for the amazing species that still have a chance.

Nature is Awesome is more than a brand. It is our mission, our love letter to the planet, and our rallying cry for a wilder, more awesome future.